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How Are You Celebrating Your Dental Assistants This Week?

Celebrate Dental Assistants | HR Tips | Bright Dental CPAs

It’s Dental Assistants Recognition Week, which means that its your chance show your appreciation to the hard-working men and women who help your dental practice run so well!

We hope you are as excited as we are to celebrate Dental Assistants Recognition Week! This is your chance show your appreciation to the hard-working men and women who help your dental practice run so well! But just in case you need some help letting them know how grateful you are for all the work they do, we’ve provided you with a few suggestions to help point you in the right direction. After all, these men and women not only engage with your patients every day, the skills and experience they bring to your office has been critical to your success – and we think that’s cause for celebration!

  1. Attract Top Talent With These Tax-Free Tactics The first step in appreciating your dental assistants is finding top talent. Here are some tips on how your dental practice can attract top talent and keep them!
  2. Guide Your Dental Practice with an Employee Handbook An employee handbook is a central location for your dental practice’s rules, regulations and benefits. It is a great resource for all your employees to understand their expectations in your dental practice. Read to learn how an employee handbook could be the thing missing from your dental practice.
  3. Are Your Employees Aware of the Benefits? Working at your dental practice has a lot more benefits than a paycheck for your employees. Sometimes those additional benefits are forgotten or overlooked. Take the time to show or remind your team what they are getting besides a paycheck every other week.
  4. A 401(k) Plan and Your Dental Practice Do you offer your dental employees a 401(k) plan? This is a great “benefit” for employees, as many have retirement on their minds. Here are some of the rules with having a 401(k) plan at your dental practice.
  5. Should I Hire My Spouse To Work In My Dental Practice? As with most things, the answer with the question: “Should I hire my spouse to work in my dental practice,” isn’t an easy one to answer. Hopefully this list will provide you with some unbiased advice to help you come to a conclusion that makes sense for your unique situation.

So, how are you planning to recognize your dental assistants this week – and beyond?

Don’t forget, you can always email the Bright Dental CPAs at Rea & Associates for management assistance throughout every phase of your dental practice lifecycle.

Does A Dentist’s Online Presence Really Matter?

Online Marketing | Dental Professionals | Ohio Dental CPAs

According to a recent study by Foxtail Marketing, a full-service agency that specializes in digital marketing campaigns for doctors and dentists, dentists without an online presence, or a minimal online presence, have seen a significant impact on their bottom lines. Read on to learn more.

Longtime dental professionals are embarking on new territory when it comes to marketing their practices and now, it seems, it’s the younger dentists who have the upper hand.

While dental practices typically don’t share a lot of similarities with companies such as Coca-Cola®, McDonalds®, Nike®, or Starbucks®, today’s competition for marketplace dominance is changing the way businesses approach their customers and compete with competition. Dental professionals are also realizing that the way they engage with their patients is changing.

Read Also: The Business Side Of Dentistry

These days, your patients are looking for more than just a dentist to fix a tooth or make their mouth pain go away, they want to establish a relationship with you and your office even before they step through the door of your office. Then, they expect you to work to maintain this relationship.

Brand Matters

Every time you or someone from your office engages with an existing or potential patient is an opportunity to shape the perception of your practice – and online engagement is just as powerful as meeting one-on-one with somebody. In fact, if somebody can’t find information about your practice online, there’s a pretty good chance they will take their business to the practice on the other side of town with excellent Yelp reviews and active Facebook account.

According to a recent study by Foxtail Marketing, a full-service agency that specializes in digital marketing campaigns for doctors and dentists, dentists without an online presence, or a minimal online presence, have seen a significant impact on their bottom lines.

Reviews Matter

“With the rise of ratings sites like Yelp and HealthGrades, [dental professionals] were noticing that not managing their dental presence was causing them to lose patients to higher ranked practices,” the agency stated in a press release. “[The] study highlighted that physicians and dentists that took control of their digital marketing and actively worked on it saw ‘significant increases’ in their patient numbers. They also noticed that referrals spiked by being active on social media and engaging with their patients through email.”

The study, which surveyed more than 500 doctors and dentists, found professionals older than 45 were more likely to ignore social media. Furthermore, clinics that had no online presence and weren’t involved in a physician’s network realized a 30 percent drop in patient numbers over the course of two years.

“While the idea that social media and SEO (Search Engine Optimization) are important to small businesses isn’t a new theory, it is interesting to note how much it is now impacting both the dental and medical industries,” the release continued. “And it does appear, based on this study, that the younger generations of physicians and dentists have already jumped out to a lead when it comes to their digital presence.”

Remember, the best marketing for your dental practice is always going to be word-of-mouth, so make sure to make it a priority to always deliver top-notch service while working to establish and sustain an excellent brand identity. When your existing patients are happy, they will be more apt to tell their friends and family, engage with your practice on social media platforms and even leave a positive online review, and those actions can be just as valuable as an expensive media buy.

Expertise Matters

For more tips to help you secure a successful future in dentistry, email Rea & Associate’s Bright Dental CPAs.

By Dan Bialek, CPA (Mentor office)

Technology continues to advance at a rapid pace. Make sure your dental practice isn’t left behind.

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The Important Role IT Security Plays Within Your Dental Practice
Are You Backing Up Your Data?

Rea & Associates, Inc. | Bright Dental CPAs | 7201 Center St, Mentor, Ohio 44060-4858
phone + 440-266-0077